Capturing basic customer information (name, address, phone number, e-mail, birth date) should be common practice in your store or shop. This is primarily because this very basic information will help you to build two key databases; direct mail and e-mail.
Having your own Personally Branded Commercial for your website, in-store play or as part of an e-blast or your churches video bulletin board is easier than ever and just in time for the holidays.
One of the things that sets a good store apart from a great store is its identity. Do you know who you are? What is your store all about and do your customers get a sense of that when they visit your store? In this big-box world of Wal-Mart, Target, Borders and Barnes & Nobles, [ Read More ]
