Capturing basic customer information (name, address, phone number, e-mail, birth date) should be common practice in your store or shop. This is primarily because this very basic information will help you to build two key databases; direct mail and e-mail.
Having your own Personally Branded Commercial for your website, in-store play or as part of an e-blast or your churches video bulletin board is easier than ever and just in time for the holidays.
In the last few issues of the Impact newsletter, we have focused on some core subjects that we know are necessary for your store to succeed and operate smoothly. First, we addressed planning and the kinds of things needed for your store plan. Second, we talked about inventory management and the need to do it [ Read More ]
One of the things that sets a good store apart from a great store is its identity. Do you know who you are? What is your store all about and do your customers get a sense of that when they visit your store? In this big-box world of Wal-Mart, Target, Borders and Barnes & Nobles, [ Read More ]
