Take advantage of Easter’s late arrival by scheduling special training, team meetings and/ or product demonstrations ahead of the spring and summer holidays.
Categories: Buying, Display & Merchandising, Inventory, Store Management & Operations
As we wrap up the year I want to share three tips to help finish the year moving forward. 1. Celebrate your successes This year has been a mixed bag for many stores. Church stores have definitely been impacted, however, we can find something to celebrate. Whether it’s our volunteers (who deserve to be celebrated), [ Read More ]
There is an errant thought process that is far to prevalent in church stores and coffee shops. It’s the thinking that says “we already have a built-in customer base in our membership…so we don’t need to do all of that!” This couldn’t be further from the truth.
Capturing basic customer information (name, address, phone number, e-mail, birth date) should be common practice in your store or shop. This is primarily because this very basic information will help you to build two key databases; direct mail and e-mail.
In today’s Impulse Video we talk about how Williams-Sonoma and Michael’s Craft stores have generated quarterly profits through cost cutting measures. David McIntyre shares how you can apply these principles to your church bookstore. [youtube qLksuZX21kg]
Categories: General Interest, Inventory, Store Management & Operations
In the last few issues of the Impact newsletter, we have focused on some core subjects that we know are necessary for your store to succeed and operate smoothly. First, we addressed planning and the kinds of things needed for your store plan. Second, we talked about inventory management and the need to do it [ Read More ]
One of the things that sets a good store apart from a great store is its identity. Do you know who you are? What is your store all about and do your customers get a sense of that when they visit your store? In this big-box world of Wal-Mart, Target, Borders and Barnes & Nobles, [ Read More ]
Taking Inventory is a key function of your overall store operation. It allows you to take an up close and personal view of many aspects of your store including your product, dollars invested and potential trends. Unfortunately, many stores do not take inventory outside of receiving inventory and the occasional search for the product that [ Read More ]
How much do you value your time? The easy answer to that question can be found in observing how you spend it. As retailers, we spend a lot of time working in our stores instead of on them. Consequently, the things that need to happen don’t because they are sacrificed for the “now” at the [ Read More ]
How much of what happens in your business (life) is actually planned? Is where you are today where you planned to be, or is it a nice surprise? People spend more time planning a two week vacation then they do the other 50 weeks of the year. The vacation is great but the rest of [ Read More ]