There is an errant thought process that is far to prevalent in church stores and coffee shops. It’s the thinking that says “we already have a built-in customer base in our membership…so we don’t need to do all of that!” This couldn’t be further from the truth.
When it get’s busy one of the first things that is sacrificed is the cleanliness of the store, restocking displays and general maintenance.
In the Christian products marketplace, stores often struggle with when to start merchandising for the Christmas season. Some feel that following the general market, many of whom are already in Christmas mode, is too early; while other Christmas purests will not merchandise until after Thanksgiving.
The Fall and Christmas season are my favorites and they provide so may opportunities to use warm colors (oranges, burgundy’s and browns) and deep, rich hues like greens, reeds and blues. No other seasons in retail are so marked by colors, smells and the feel of warmth. You should take advantage of a ll of these in your stores.
Dressing up your coffee shop for the holidays is a lot easier than you think. Remember your core business is beverage and food based so everything you do should be geared towards enhancing the placement and presence of what you carry.
In the last few issues of the Impact newsletter, we have focused on some core subjects that we know are necessary for your store to succeed and operate smoothly. First, we addressed planning and the kinds of things needed for your store plan. Second, we talked about inventory management and the need to do it [ Read More ]
