Take advantage of Easter’s late arrival by scheduling special training, team meetings and/ or product demonstrations ahead of the spring and summer holidays.
Categories: Buying, Display & Merchandising, Inventory, Store Management & Operations
As leaders we can be so focused on landing the “big” account, that 10 small ones pass us by. We can be so focused on saving the world that we bypass our children. We can become so obsessed with hitting the home run that we fail to focus on the fundamentals…
Categories: General Interest, Leadership, Marketing & Branding, Personal Development
Great leaders share many of the same characteristics. You’ve read them or heard them before. Hopefully, a leader you follow shares them, and you probably share many, if not all of them, as well. Leaders are great communicators, trustworthy, influential, decision-makers, loyal, technically proficient, confident, and on and on. Based on lists like this, one [ Read More ]
Categories: General Interest, Leadership, Personal Development
They take their built-in audience (members and guest) for granted and They take their built-in audience (members and guest) for granted. In mistake one, some church stores have become so numb to the fact that people will be coming into the store before or after services or special events that they don’t make any effort [ Read More ]
A Peppermint Mocha is a great drink for the holiday season. Chocolate, peppermint, milk and coffee…mmm!
Categories: Recipes
As we wrap up the year I want to share three tips to help finish the year moving forward. 1. Celebrate your successes This year has been a mixed bag for many stores. Church stores have definitely been impacted, however, we can find something to celebrate. Whether it’s our volunteers (who deserve to be celebrated), [ Read More ]
I wanted to officially post my “prediction” about this coming weekend of sales for the retail market. First, whether you know it or not, Black Friday has already started. Many retailers already have sales up on the web and special in-store promotions happening that are already driving sales. Second I expect holiday sales, particularly black [ Read More ]
Categories: General Interest
As the weather cools off Hot Chocolate is a winner for you. Here’s a simple recipe you can use to create a signature hot chocolate for your shop or store.
Categories: Christian Retailing, Coffee Shop
There is an errant thought process that is far to prevalent in church stores and coffee shops. It’s the thinking that says “we already have a built-in customer base in our membership…so we don’t need to do all of that!” This couldn’t be further from the truth.
Capturing basic customer information (name, address, phone number, e-mail, birth date) should be common practice in your store or shop. This is primarily because this very basic information will help you to build two key databases; direct mail and e-mail.