As leaders we can be so focused on landing the “big” account, that 10 small ones pass us by. We can be so focused on saving the world that we bypass our children. We can become so obsessed with hitting the home run that we fail to focus on the fundamentals…
They take their built-in audience (members and guest) for granted and They take their built-in audience (members and guest) for granted. In mistake one, some church stores have become so numb to the fact that people will be coming into the store before or after services or special events that they don’t make any effort [ Read More ]
There is an errant thought process that is far to prevalent in church stores and coffee shops. It’s the thinking that says “we already have a built-in customer base in our membership…so we don’t need to do all of that!” This couldn’t be further from the truth.
Capturing basic customer information (name, address, phone number, e-mail, birth date) should be common practice in your store or shop. This is primarily because this very basic information will help you to build two key databases; direct mail and e-mail.
When it get’s busy one of the first things that is sacrificed is the cleanliness of the store, restocking displays and general maintenance.
Having your own Personally Branded Commercial for your website, in-store play or as part of an e-blast or your churches video bulletin board is easier than ever and just in time for the holidays.
One of the things that sets a good store apart from a great store is its identity. Do you know who you are? What is your store all about and do your customers get a sense of that when they visit your store? In this big-box world of Wal-Mart, Target, Borders and Barnes & Nobles, [ Read More ]
