As we wrap up the year I want to share three tips to help finish the year moving forward. 1. Celebrate your successes This year has been a mixed bag for many stores. Church stores have definitely been impacted, however, we can find something to celebrate. Whether it’s our volunteers (who deserve to be celebrated), [ Read More ]
Capturing basic customer information (name, address, phone number, e-mail, birth date) should be common practice in your store or shop. This is primarily because this very basic information will help you to build two key databases; direct mail and e-mail.
Over the years there have been a few books that have really shaped and impacted the way I see things. One of those books is “Raving Fans: A Revolutionary Approach to Customer Service” by Ken Blanchard. In his well known parable like form, Blanchard identifies three keys to creating a raving fans culture around what [ Read More ]
Twelve years ago, I found myself in a leadership role in my church. At the time, I was a volunteer, with the responsibility of overseeing a team of volunteers. I can tell you now that I had no idea what I was doing and to be honest there was no one coaching or guiding me in [ Read More ]
One of the things that sets a good store apart from a great store is its identity. Do you know who you are? What is your store all about and do your customers get a sense of that when they visit your store? In this big-box world of Wal-Mart, Target, Borders and Barnes & Nobles, [ Read More ]
When things get tough, the economy is impacting your sales, or you are limited by ministry factors in what you are able to do, the guerilla church bookstore manager knows that he or she needs to follow Guerilla Tactic #4 Get Back to Basics (you can learn tactics 1-3 by clicking here). The basics are [ Read More ]
As many of you know, running a church bookstore is no small feat. In fact, I believe that working at Borders Books was a cake-walk comparatively. Not being backed up by a big marketing machine and lack of established policy and procedures like I had at Borders forced me to go guerilla. I, as you [ Read More ]
