I love the spring and summer season (especially after the winter we have had). As the seasons change we as retailers need to change with them. When it comes to transitioning your store for the season you must: 1. Think Display Merchandising Spring provides you the opportunity to give your displays and merchandising and fresh [ Read More ]
They take their built-in audience (members and guest) for granted and They take their built-in audience (members and guest) for granted. In mistake one, some church stores have become so numb to the fact that people will be coming into the store before or after services or special events that they don’t make any effort [ Read More ]
As we wrap up the year I want to share three tips to help finish the year moving forward. 1. Celebrate your successes This year has been a mixed bag for many stores. Church stores have definitely been impacted, however, we can find something to celebrate. Whether it’s our volunteers (who deserve to be celebrated), [ Read More ]
There is an errant thought process that is far to prevalent in church stores and coffee shops. It’s the thinking that says “we already have a built-in customer base in our membership…so we don’t need to do all of that!” This couldn’t be further from the truth.
Capturing basic customer information (name, address, phone number, e-mail, birth date) should be common practice in your store or shop. This is primarily because this very basic information will help you to build two key databases; direct mail and e-mail.
Inventory levels can be a tricky proposition especially during the holidays. On one side you want to avoid having too much and consequently being forced to heavily discount to move items and on the other you don’t want to run out of an item. So what do you do?
In this installment of Impulse Videos we discuss Zondervans plans to revise the NIV and phase out the TNIV and how that will impact your store. We also share some great information with you that we know will help your store from Christian Retailing and the Virtual Christian Retail Show. [youtube OoT5g_LxTHc]
In the last few issues of the Impact newsletter, we have focused on some core subjects that we know are necessary for your store to succeed and operate smoothly. First, we addressed planning and the kinds of things needed for your store plan. Second, we talked about inventory management and the need to do it [ Read More ]
One of the things that sets a good store apart from a great store is its identity. Do you know who you are? What is your store all about and do your customers get a sense of that when they visit your store? In this big-box world of Wal-Mart, Target, Borders and Barnes & Nobles, [ Read More ]
Taking Inventory is a key function of your overall store operation. It allows you to take an up close and personal view of many aspects of your store including your product, dollars invested and potential trends. Unfortunately, many stores do not take inventory outside of receiving inventory and the occasional search for the product that [ Read More ]
