I love the spring and summer season (especially after the winter we have had). As the seasons change we as retailers need to change with them. When it comes to transitioning your store for the season you must: 1. Think Display Merchandising Spring provides you the opportunity to give your displays and merchandising and fresh [ Read More ]
While the calendar says it is officially spring, for some parts of the country. spring doesn’t seem to have sprung just yet. None the less we should already be transitioning our menus for the warmer season and spring environment. Here are a few tips to guide you. 1. Think Iced and Frozen As we are [ Read More ]
They take their built-in audience (members and guest) for granted and They take their built-in audience (members and guest) for granted. In mistake one, some church stores have become so numb to the fact that people will be coming into the store before or after services or special events that they don’t make any effort [ Read More ]
As we wrap up the year I want to share three tips to help finish the year moving forward. 1. Celebrate your successes This year has been a mixed bag for many stores. Church stores have definitely been impacted, however, we can find something to celebrate. Whether it’s our volunteers (who deserve to be celebrated), [ Read More ]
As the weather cools off Hot Chocolate is a winner for you. Here’s a simple recipe you can use to create a signature hot chocolate for your shop or store.
There is an errant thought process that is far to prevalent in church stores and coffee shops. It’s the thinking that says “we already have a built-in customer base in our membership…so we don’t need to do all of that!” This couldn’t be further from the truth.
Capturing basic customer information (name, address, phone number, e-mail, birth date) should be common practice in your store or shop. This is primarily because this very basic information will help you to build two key databases; direct mail and e-mail.
Inventory levels can be a tricky proposition especially during the holidays. On one side you want to avoid having too much and consequently being forced to heavily discount to move items and on the other you don’t want to run out of an item. So what do you do?
When it get’s busy one of the first things that is sacrificed is the cleanliness of the store, restocking displays and general maintenance.
In the Christian products marketplace, stores often struggle with when to start merchandising for the Christmas season. Some feel that following the general market, many of whom are already in Christmas mode, is too early; while other Christmas purests will not merchandise until after Thanksgiving.
