April 26, 2010
I love the spring and summer season (especially after the winter we have had). As the seasons change we as retailers need to change with them. When it comes to transitioning your store for the season you must: 1. Think Display Merchandising Spring provides you the opportunity to give your displays and merchandising and fresh ...
March 30, 2010
While the calendar says it is officially spring, for some parts of the country. spring doesn’t seem to have sprung just yet. None the less we should already be transitioning our menus for the warmer season and spring environment. Here are a few tips to guide you. 1. Think Iced and Frozen As we are ...
March 18, 2010
They take their built-in audience (members and guest) for granted and They take their built-in audience (members and guest) for granted. In mistake one, some church stores have become so numb to the fact that people will be coming into the store before or after services or special events that they don’t make any effort ...
December 10, 2009
As we wrap up the year I want to share three tips to help finish the year moving forward. 1. Celebrate your successes This year has been a mixed bag for many stores. Church stores have definitely been impacted, however, we can find something to celebrate. Whether it’s our volunteers (who deserve to be celebrated), ...
Tags: Christian Retailing, church bookstore, church bookstore operations, church bookstore strategies, church bookstores, Coffee Bar, Holiday sales 2009, Retail Holiday 2009, retail management, retail planning, Retail Strategy & Planning, Store Operations, store strategies, Strategic PlanningChristian Retailing, Customer Service, Guerilla Tactics, Retail Strategy & Planning
November 13, 2009
There is an errant thought process that is far to prevalent in church stores and coffee shops. It’s the thinking that says “we already have a built-in customer base in our membership…so we don’t need to do all of that!” This couldn’t be further from the truth.
Tags: Christian Retailing, church bookstore, church bookstore operations, church bookstore strategies, church bookstores, church cafe, church coffee shop, Display & Merchandising, Merchandising, Retail Holiday 2009, retail management, retail planning, Retail Strategy & Planning, Store OperationsChristian Retailing, General Interest, Marketing & Branding Yourself, Retail Strategy & Planning, Store Management & Operations
November 13, 2009
Capturing basic customer information (name, address, phone number, e-mail, birth date) should be common practice in your store or shop. This is primarily because this very basic information will help you to build two key databases; direct mail and e-mail.
Tags: Christian Retailing, church bookstore, church bookstore operations, church bookstore strategies, church bookstores, church coffee shop, Coffee Shop, Retail Holiday 2009, retail management, retail planning, Store Branding, store marketingChristian Retailing, Coffee Shop, Guerilla Tactics, Marketing & Branding Yourself, Retail Strategy & Planning, Store Management & Operations, Technology
November 13, 2009
Inventory levels can be a tricky proposition especially during the holidays. On one side you want to avoid having too much and consequently being forced to heavily discount to move items and on the other you don’t want to run out of an item. So what do you do?
Tags: cafe, Christian Retailing, church bookstore, church bookstore operations, church bookstore strategies, church bookstores, church cafe, church coffee shop, Coffee Shop, Core Inventory, inventory management, Retail Holiday 2009, Retail Strategy & PlanningChristian Retailing, Coffee Shop, General Interest, Inventory, Retail Strategy & Planning, Store Management & Operations
November 13, 2009
When it get’s busy one of the first things that is sacrificed is the cleanliness of the store, restocking displays and general maintenance.
Tags: Christian Retailing, church bookstore, church bookstore operations, church bookstore strategies, Display & Merchandising, Merchandising, Retail Holiday 2009, retail management, Retail Strategy & Planning, Store OperationsChristian Retailing, Display & Merchandising, Inventory, Marketing & Branding Yourself, Store Management & Operations
November 3, 2009
In the Christian products marketplace, stores often struggle with when to start merchandising for the Christmas season. Some feel that following the general market, many of whom are already in Christmas mode, is too early; while other Christmas purests will not merchandise until after Thanksgiving.
Tags: Christian Retailing, church bookstore, church bookstore operations, church bookstore strategies, Display & Merchandising, Merchandising, Planning, Retail Holiday 2009, Retail Strategy & Planning, Store Operations, store strategiesChristian Retailing, Display & Merchandising, General Interest