- They take their built-in audience (members and guest) for granted and
- They take their built-in audience (members and guest) for granted.
In mistake one, some church stores have become so numb to the fact that people will be coming into the store before or after services or special events that they don’t make any effort for them. They got the doors open on time and someone is manning the registers…mission accomplished. They assume the traffic is going to come whether they do something or not.
On the other hand, in mistake two, many stores have traffic walking by the doors each weekend while the store remains empty. They do little to nothing to try to capture those passersby.
Both are destructive mistakes that will end in the same outcome. What will you do to change it?
