I wanted to officially post my “prediction” about this coming weekend of sales for the retail market. First, whether you know it or not, Black Friday has already started. Many retailers already have sales up on the web and special in-store promotions happening that are already driving sales. Second I expect holiday sales, particularly black [ Read More ]
As the weather cools off Hot Chocolate is a winner for you. Here’s a simple recipe you can use to create a signature hot chocolate for your shop or store.
There is an errant thought process that is far to prevalent in church stores and coffee shops. It’s the thinking that says “we already have a built-in customer base in our membership…so we don’t need to do all of that!” This couldn’t be further from the truth.
Capturing basic customer information (name, address, phone number, e-mail, birth date) should be common practice in your store or shop. This is primarily because this very basic information will help you to build two key databases; direct mail and e-mail.
Inventory levels can be a tricky proposition especially during the holidays. On one side you want to avoid having too much and consequently being forced to heavily discount to move items and on the other you don’t want to run out of an item. So what do you do?
When it get’s busy one of the first things that is sacrificed is the cleanliness of the store, restocking displays and general maintenance.
In the Christian products marketplace, stores often struggle with when to start merchandising for the Christmas season. Some feel that following the general market, many of whom are already in Christmas mode, is too early; while other Christmas purests will not merchandise until after Thanksgiving.
