Over the years there have been a few books that have really shaped and impacted the way I see things. One of those books is “Raving Fans: A Revolutionary Approach to Customer Service” by Ken Blanchard. In his well known parable like form, Blanchard identifies three keys to creating a raving fans culture around what [ Read More ]
I wanted to share a quick headline from Christian Retailing with you and share a few tips that I know will help you. Zondervan is releasing a line of Wal-Mart Bibles. Called the “Essential Bible Series,” the custom editions will be available only at the retail giant through January 2010 Featuring both first editions and [ Read More ]
In today’s Impulse Video we talk about how Williams-Sonoma and Michael’s Craft stores have generated quarterly profits through cost cutting measures. David McIntyre shares how you can apply these principles to your church bookstore. [youtube qLksuZX21kg]
In this installment of Impulse Videos we discuss Zondervans plans to revise the NIV and phase out the TNIV and how that will impact your store. We also share some great information with you that we know will help your store from Christian Retailing and the Virtual Christian Retail Show. [youtube OoT5g_LxTHc]
More than just a fresh look, but fresh content, video and easier navigation for you.
The Fall and Christmas season are my favorites and they provide so may opportunities to use warm colors (oranges, burgundy’s and browns) and deep, rich hues like greens, reeds and blues. No other seasons in retail are so marked by colors, smells and the feel of warmth. You should take advantage of a ll of these in your stores.
Dressing up your coffee shop for the holidays is a lot easier than you think. Remember your core business is beverage and food based so everything you do should be geared towards enhancing the placement and presence of what you carry.
