This morning (Saturday) I took a drive around town to see what things looked like on the Saturday after black Friday… It was empty. Typically several stores are open early on Saturday for more sales and incentives but this year it looked like no one was even trying. As a retail consultant I watch this [ Read More ]
When things get tough, the economy is impacting your sales, or you are limited by ministry factors in what you are able to do, the guerilla church bookstore manager knows that he or she needs to follow Guerilla Tactic #4 Get Back to Basics (you can learn tactics 1-3 by clicking here). The basics are [ Read More ]
As many of you know, running a church bookstore is no small feat. In fact, I believe that working at Borders Books was a cake-walk comparatively. Not being backed up by a big marketing machine and lack of established policy and procedures like I had at Borders forced me to go guerilla. I, as you [ Read More ]
